LAPA Leased Access Programmers Association

Google's Groupon groping reveals the shifting power in the web world

First Yelp, now Groupon: Why hot startups -- especially those holding the key to "local" -- keep slipping through the search giant's fingers.

The article goes on to relate how Groupon, Facebook and others are helping refocus marketing to the local, micro-local level; for example being able to use Groupon to get a coupon from a local restaurant in your immediate area. Or find a local coupon via the Facebook site of the business.

It seems as if it is taking an exploding Internet program to force recognition that the very basis of media, the local town crier and then the hand printed and distributed flyer is ultimately the backbone of any economic model.

It seemed for a while national news services and widely circulated major city newspapers were going to drive small town, community based, newspapers out of existence.One could have thought satellite radio would be the death of local, especially AM but today it seems AM is experiencing a revival, fueled considerably by local Talk-Radio.

But what is being overlooked by far too many is that ‘leased access’ is the ultimate in being able to micro-target, especially if we succeed in getting the rules adopted by FCC in late 2007 out of court and into existence.

NCTA’s site (the national cable association) reports there were 7,677, down from 7,853 in 2008, and a high of 11,408 in 1988. The consolidation of cable systems and collapsing of headends is resulting in few opportunities to have local cable operations. However, as cable switches more and more to Internet delivery of video and even begins to permit advertisers to target specific subscribers, they’re playing our tune of truly local programming.

A few years back Time Warner succeeded in getting FCC’s then Cable Services bureau, to uphold them denying local site distribution of leased access in Houston, Tx. Saying their technology wouldn’t support it. However it wasn’t long before their Media sales, (ad insert) partners were promoting the idea of advertisers choosing zones. When they later collapsed a additional suburban site making the local leased access programmer going from $2,000 a month full time to over $211,500, the local programmer filed a ‘petition for relief’ to show FCC TimeWarner was not only doing what they said they could not, but was openly promoting it on their website.

Well, T/W decided in this case they could indeed continue to permit the LAPer to only distribute and pay for the small town system he was using.

The point is, FCC in the new rules adopted in late late 2007 and subsequently ‘stayed in federal court after the cable industry spent some $10 million to do so, had a rule to force cable operators to provide leased access channels in any area they had the technology to do so. Think about it. If cable can have a local subscriber order a show as VOD and show it on a TV set while also viewing this ‘subscribed to’ channels on others, it’s obvious they have the technology to provide channels at very targeted geographic areas.

If you want to know how StogTv now is able to provide ‘live’ TV programming for LAPers and offers a service where programmers do not have to purchase the expensive Media Perils insurance, email This email address is being protected from spambots. You need JavaScript enabled to view it. This e-mail address is being protected from spambots. You need JavaScript enabled to view it for info.