- Category: FCC Information
- Published on Sunday, 06 July 2014 12:39
- Hits: 1632
Published online by multichannel.newbay-media.com
Cable/telco companies are starting to view local origination/leased access (LO/LA) services as a source of new revenue, and providing a market advantage over satellite providers. This White Paper addresses current Market Dynamics changing the perception of (LO/LA), including:
-The Transition To IP Networks
- Introduction Of High Density Broadcast Servers
- Increased Hyper-local Content Demand
- Growth Of Commercial Services
- LO/LA Ad Insertion
More and more cable sites now have their ad insert reps creating local features and selling ads and sponsorships and are doing so in the same type shows the local LAPer should excel at. One site now has a different area high school coach on a show Monday through Thursday and they’re getting the addollars a LAPer would have from the same type shows.
If you don’t realize how cable is gradually encroaching on what should be our bailiwick and doing so on the basic tiers while placing our channels on digital with maybe 65% as many subscribers as well as now forcing us to pay for expensive equipment to be on the digital tier while NOT charging these same fees to the non-leased programmers on those same digital tiers, then you’re destined to be like the frog placed in a boiler with cold water and the stove eye turned on.
I am hearing of more persons begin forced out of using leased access by aggressive cable sites than I learn of persons becoming new users.
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